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What is SEO?

Search Engine Optimisation is the name given to activity that endeavours to improve search engine rankings. Once your site has been designed and built, and your awesome product or service is online, the crucial step is to attract your potential clients. 

First step is Local SEO which is an effective way to market your local business online.

Next step is where we dig deeper into your service offering and optimise it in order to rank higher – we do that by researching relevant keywords.

1 billion people use Google to search every month.

SEO Picture

Research & Use Relevant Keywords

Whenever person uses a search engine, like Google, Bing etc. to obtain information about a product or service, your site need’s to be visible to them.

Some of the most important factors for search engine optimisation will happen on your own website, especially the homepage. It all begins with the searches potential clients type into a search box. 

Keyword research is essential and valuable, ranking for the right keywords has to be business owners priority.

By researching your business keywords (keywords used by people doing a search and the words they use to do the search) you can learn what words and phrases to target on your web site.

Behind the scenes

How we can help

At Identity Growth, we monitor a wide range of site issues and then prioritise which issues to fix first for the best optimisation. We research keywords from your web site and your competitors. From this, we are able to establish what words or phrases are working and those that are redundant. We also manage your site’s health and help fix common issues, including technical SEO issues that hinder your site’s strength to receive traffic or be indexed by the search engines. By sustaining SEO efforts, better search engine rankings are produced and maintained.

With the results of your SEO campaign, we will provide you with regular insights into its performance and detailing the progress of how the business is advancing in search engines for both local and national results.


Good SEO work only gets better over time. Its only search engine tricks that need to keep changing when the ranking algorithms change.

– Jill Whalen